<?xml version="1.0" encoding="utf-8"?> <?xml-stylesheet type="text/xsl" href="/rss20.xsl" media="screen"?> <rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"> <channel> <title>Lunch at the Circle</title> <description>A Technology Business and Entrepreneurship Networking Group</description> <link>http://lunchatthecircle.blogspirit.com/</link> <lastBuildDate>Thu, 28 Aug 2008 09:37:34 +0200</lastBuildDate> <generator>blogSpirit.com</generator> <copyright>All Rights Reserved</copyright>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/06/30/more-on-selling-your-ideas-to-technology-agnostic-decision-m.html</guid> <title>More on: Selling your ideas to &quot;Technology-Agnostic&quot; Decision Makers. The Art of Persuasion</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/06/30/more-on-selling-your-ideas-to-technology-agnostic-decision-m.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon, 30 Jun 2008 11:02:32 +0200</pubDate> <description> For those of you who asked for more information about the 3 key concepts that were discussed in 'Selling your ideas to &quot;Technology-Agnostic&quot; Decision Makers. The Art of Persuasion.' &lt;br /&gt;
&lt;br /&gt;
The 3 key ideas were:&lt;br /&gt;
&lt;br /&gt;
•           Leverage the Psychology of Change&lt;br /&gt;
•           Asking questions in colour&lt;br /&gt;
•           CREATE insights in others&lt;br /&gt;
&lt;br /&gt;
Learn how to master the 3 key ideas to &quot;Selling Your Ideas. The Art of Persuasion&quot; and make them work for you. &lt;a href=&quot;http://www.saleschannel-europe.com/downloads/L@C/Selling_Your_Ideas_L@C_30.05.08.pdf&quot; target=&quot;_blank&quot;&gt;Download a copy of David's presentation here (pdf)&lt;/a&gt;. </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/05/29/l-c-member-h-j-jeanrond-exposes-sap-s-perilous-future-on-cio.html</guid> <title>L@C member H-J Jeanrond exposes &quot;The perversions of the stock market: Posing tough challenges to SAP's next product cycle&quot;</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/05/29/l-c-member-h-j-jeanrond-exposes-sap-s-perilous-future-on-cio.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Thu, 29 May 2008 12:55:00 +0200</pubDate> <description> L@C member Hans-Josef Jeanrond, strategic analyst and consultant, exposes the dysfunctions of financial markets being unduly focussed on short term financial results. This short-sightedness forces software companies with sometimes incompressible development cycles to make decisions that run against their best interests - and hence against the best interests of long term investors. Reconciling the different time and expectation horizons of customers, engineers and investors is a challenging task for the new company management. &lt;br /&gt;
&lt;br /&gt;
Here's the intro in French:&lt;br /&gt;
&lt;br /&gt;
&lt;blockquote&gt;&lt;p&gt;SAP a pu développer R/3 pendant plusieurs années et investir un montant substantiel, sans être perturbée par des analystes financiers et des investisseurs à la bourse insistant sur des gains à court terme. C'est une des raisons pour lesquelles SAP avait un produit pour les nouvelles plateformes client serveur quand aucun autre éditeur n'était à un stade comparable de maturation. Aujourd'hui, étant cotée à la bourse de New York (NYSE) et les fondateurs étant devenus minoritaires, SAP n'est plus dans une telle situation privilégiée. Deux informations apparemment anodines dans la publication de ses résultats pour le premier trimestre 2008 font apparaître la pression et les effets potentiellement néfastes des exigences de la &quot;communauté financière&quot; auprès de l'industrie du logiciel. R/3 : le succès d'un projet R&amp;D de long terme, affranchi de pressions financières à court terme&lt;/p&gt;&lt;/blockquote&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://www.cio-online.com/contributions/lire-les-aberrations-de-la-bourse-un-defi-important-pour-sap-et-sa-prochaine-generation-de-produits-183.html&quot; target=&quot;_blank&quot;&gt;Read the full article, &quot;Les aberrations de la bourse : un défi important pour SAP et sa prochaine génération de produits&quot;, on CIO-Online .com&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/05/28/videos-temporarily-unavailable.html</guid> <title>VIDEOS TEMPORARILY UNAVAILABLE</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/05/28/videos-temporarily-unavailable.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Wed, 28 May 2008 17:43:57 +0200</pubDate> <description> As you can see, we have a temporary problem with our videos and they are for the moment not available.&lt;br /&gt;
&lt;br /&gt;
Our media and technical department (that's Adrian) is working hard to fix the problem and the videos should be online soon. </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/05/19/l-c-co-founder-launches-new-marketing-consultancy-so-xperts.html</guid> <title>L@C co-founder launches new marketing consultancy: SO'xperts</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/05/19/l-c-co-founder-launches-new-marketing-consultancy-so-xperts.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon, 19 May 2008 10:10:00 +0200</pubDate> <description> &lt;img src=&quot;http://lunchatthecircle.blogspirit.com/media/01/01/ce339ffb72e90618ced094d6ce4b19ed.jpg&quot; id=&quot;media-198143&quot; title=&quot;soxperts logo&quot; alt=&quot;91b50215850929a5a65cd93bd9aac6fd.jpg&quot; style=&quot;border-width: 0; float: right; margin: 0.2em 0 1.4em 0.7em;&quot; /&gt;Co-funder of the Lunch at the Circle, Sophie Callies, has recently launched a new company,  &lt;a href=&quot;http://www.so-xperts.com&quot; target=&quot;_blank&quot;&gt;SO'xperts, specialised in marketing performance managment for technology enterprises. It's web site is www.so-xperts.com&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
A consulting company specialized in marketing performance management for the high-tech industry, SO’xperts mission is to help marketers and top management address four principal business challenges: how to acquire and keep customers, how to enter new markets, how to drive excellence in execution and how to measure marketing contribution to the business. What makes it unique is a comprehensive approach - from marketing strategy and benchmarking to performance improvement - that helps companies identify and pursue market opportunities while optimizing programs and resource allocation.  &lt;br /&gt;
&lt;br /&gt;
Co-founder of the Lunch@the Circle, Sophie Callies has a track record in driving marketing performance at worldwide levels in companies such as Apple, Netscape, AOL Time Warner, Alcatel and Cartesis.&lt;br /&gt;
&lt;br /&gt;
You can &lt;a href=&quot;http://www.so-xperts.com/fr/contact.htm&quot; target=&quot;_blank&quot;&gt;reach Sophie here&lt;/a&gt;. </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/03/31/making-your-web-site-business-effective-with-gifford-morley.html</guid> <title>Making your web site business effective in a world with broadband - with Gifford Morley Fletcher, Skive</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/03/31/making-your-web-site-business-effective-with-gifford-morley.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon, 31 Mar 2008 19:05:00 +0200</pubDate> <description> Here's the video from the latest Lunch at the Circle event, with Gifford Morley-Fletcher, strategy director at Skive.&lt;br /&gt;
&lt;br /&gt;
&lt;script type=&quot;text/javascript&quot; src=&quot;http://lunchatthecircle.adrianjohnson.tv//javascript/flv_player_swfobject.js&quot;&gt;&lt;br /&gt;
&lt;/script&gt;&lt;br /&gt;
&lt;div id=&quot;player1&quot; class=&quot;page_block_01&quot; style=&quot;width:448px; height:336px;&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt;Adobe/Macromedia Flash Player&lt;/a&gt;&lt;br /&gt;
&lt;/div&gt;&lt;br /&gt;
&lt;script type=&quot;text/javascript&quot;&gt;var s1 = new SWFObject(&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10001178/player_skin.swf&quot;,&quot;single&quot;,&quot;448&quot;,&quot;336&quot;,&quot;0&quot;);s1.addParam(&quot;allowfullscreen&quot;,&quot;true&quot;);s1.addVariable(&quot;autostart&quot;,&quot;false&quot;);s1.addVariable(&quot;logo&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/skin.jpg&quot;);s1.addVariable(&quot;file&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10001178/10001178_8HchsKqgkR.DZmRNvWMcI.3AQ.flv&quot;);s1.addVariable(&quot;image&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10001178/./images/mov600px0003.jpg&quot;);s1.write(&quot;player1&quot;);&lt;br /&gt;
&lt;/script&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://www.skivedomain.com/archive/BPRally/&quot; target=&quot;_blank&quot;&gt;-- Gifford mentions &lt;strong&gt;the BP Rally Game&lt;/strong&gt; in his introduction and you find it here.&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://www.skive.co.uk/work.aspx&quot; target=&quot;_blank&quot;&gt;-- Some other examples can be found here.&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://podcast.adrianjohnson.tv/LAC_2008-03-19.mp3.zip&quot; target=&quot;_blank&quot;&gt;-- If you want to listen to Gifford's full presentation you can download &lt;strong&gt;the full audio mp3 podcast&lt;/strong&gt; here.&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://www.flickr.com/photos/73745210@N00/sets/72157604224617076/&quot; target=&quot;_blank&quot;&gt;-- If you want to see some &lt;strong&gt;photos&lt;/strong&gt; from the event you can take a look at Emmanuel Vivier's photo album here.&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
Here's a sample:&lt;br /&gt;
&lt;div style=&quot;text-align: left&quot;&gt;&lt;a href=&quot;http://lunchatthecircle.blogspirit.com/media/01/00/5533c1b4f4e3290430bd4cafba1b83eb.jpg&quot; target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://lunchatthecircle.blogspirit.com/media/01/00/93bf958b42f1531fbb211512e878e2ab.jpg&quot; id=&quot;media-165545&quot; title=&quot;Gifford Morley Fletcher&quot; alt=&quot;5533c1b4f4e3290430bd4cafba1b83eb.jpg&quot; style=&quot;border-width: 0; margin: 0.7em 0;&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
(&lt;a href=&quot;http://www.culture-buzz.com/&quot; target=&quot;_blank&quot;&gt;Thank you Emmanuel Vivier, www.culture-buzz.com&lt;/a&gt;)&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Some more background:&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;em&gt;&lt;strong&gt;Strategies for success in promoting your business on the internet in the next 18 months&lt;br /&gt;
&lt;br /&gt;
with Gifford Morley-Fletcher, Strategy Director, Skive&lt;/strong&gt;&lt;/em&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;img src=&quot;http://lunchatthecircle.blogspirit.com/media/00/01/1e2c63d0417196e116ec3ba09c1a38ae.jpg&quot; id=&quot;media-165572&quot; title=&quot;gifford morley fletcher&quot; alt=&quot;1e2c63d0417196e116ec3ba09c1a38ae.jpg&quot; style=&quot;border-width: 0; float: right; margin: 0.2em 0 1.4em 0.7em;&quot; /&gt;Gifford will approach this subject from two angles: the fabled “SEO” and the power of broadband. SEO is one of the buzz words that basically just means “how do you get your site noticed by search engines and thus by customers”. It is critical for any web site to take into account how search engines rank web sites. It can, literally, be a matter of life and death for a business web site if you are on the first page or the tenth for search engine results. And it is not just a question of “build it and they will come”. You have to know how to attract search engines, and customers. The second aspect is that the increasing uptake of broadband has changed the way to build web sites and make people notice them – today you can offer “rich media”, video, animations, sound etc, in a way that was not possible just a few years ago.&lt;br /&gt;
&lt;br /&gt;
And if you don’t believe that it’s important how you manage your web presence and think about how to appear from a search engine perspective, consider this: What do you think you will find if you do a Google search on “miserable failure”? You’ll be surprised. (&lt;a href=&quot;http://news.bbc.co.uk/2/hi/americas/3298443.stm&quot; target=&quot;_blank&quot;&gt;http://news.bbc.co.uk/2/hi/americas/3298443.stm&lt;/a&gt;)&lt;br /&gt;
&lt;br /&gt;
Gifford Morley-Fletcher has worked in New Media since 1994, making him a bit of a ‘web dinosaur’. He is currently based in London as Strategy Director at Skive, an award-winning digital strategy and design agency based in London, responsible for developing interactive web sites, games and promotions for brands such as Reebok, Playstation, McDonalds and Gillette. During his career, he has worked in all areas of web development and online marketing, most recently spending 4 years in Paris where he was a founder of LSF Interactive, specialists in SEO, Paid Search and online lead generation.&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://www.skive.co.uk/&quot; target=&quot;_blank&quot;&gt;More info on the digital strategy, design and production company as well as rich media agency Skive here.&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/03/30/the-future-of-interactivity.html</guid> <title>The Future of Interactivity</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/03/30/the-future-of-interactivity.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Sun, 30 Mar 2008 19:41:51 +0200</pubDate> <description> FOR YOUR INFORMATION:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The American University Clubs of France &lt;br /&gt;
Cordially invite you to attend a speaker event on&lt;br /&gt;
&lt;br /&gt;
&lt;u&gt;&lt;strong&gt;The Future of Interactivity&lt;/strong&gt;&lt;/u&gt;&lt;br /&gt;
&lt;br /&gt;
April 15, 2008&lt;br /&gt;
&lt;br /&gt;
This event will feature three guest speakers who will address the topic of the Future of Interactivity from three very different perspectives. &lt;br /&gt;
&lt;br /&gt;
·        Youth trends and a GenY perspective.  Day in the life of a Gen-Yer and how new social media is integral to their lifestyle and social behavior. Addressed by Chauncey Zalkin, youth trend spotter, writer and brand strategist. &lt;br /&gt;
&lt;br /&gt;
·        Communication perspective and the impact of social media and web 2.O on reputation management, public relations and journalism. Addressed by Silvia Cambié, cross- cultural communications  and social media expert. &lt;br /&gt;
&lt;br /&gt;
·        IT Perspective and how to embrace, understand and control the innovative power of new technology at a boardroom level. Addressed by Pauwl Lunow, who coaches CIO’s and teams on integrating new technology into business processes. &lt;br /&gt;
&lt;br /&gt;
DATE: April 15, 2008&lt;br /&gt;
&lt;br /&gt;
TIME: 7:00 – 9:00&lt;br /&gt;
&lt;br /&gt;
ATTENDEES: AUC members and Guests of AUC members and speakers&lt;br /&gt;
&lt;br /&gt;
PRICE: 25 Euros. Check must be received by April 7th. Includes wine,kir, beverages &amp; light snacks&lt;br /&gt;
&lt;br /&gt;
LOCATION:       L’Echangeur   66 rue des Archives 75003 www.echangeur.fr&lt;br /&gt;
                               Centre Européen sur les Pratiques Innovantes de la Relation Client&lt;br /&gt;
&lt;br /&gt;
REGISTRATION:  You must go to the AUC site to register at &lt;a href=&quot;http://www.etheryl.net/AUC/&quot; target=&quot;_blank&quot;&gt;http://www.etheryl.net/AUC/&lt;/a&gt; and send check for 25 Euros payable to AUC – AMERICAN UNIVERSITY CLUBS OF FRANCE; mail to: Bassem Maalouf   13 rue Anatole France  92800 Puteaux, France </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/02/21/l-c-tv-enterprise-social-software-with-carlos-diaz-founder-a.html</guid> <title>L@C TV: Enterprise Social Software with Carlos Diaz, founder and CEO of blueKiwi</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/02/21/l-c-tv-enterprise-social-software-with-carlos-diaz-founder-a.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Thu, 21 Feb 2008 16:12:29 +0100</pubDate> <description> &lt;strong&gt;Lunch at the Circle's Per Karlsson interviews Carlos Diaz, founder and CEO of blueKiwi on February 4, 2008 at the Restaurant Maceo, Paris.&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;script type=&quot;text/javascript&quot; src=&quot;http://lunchatthecircle.adrianjohnson.tv//javascript/flv_player_swfobject.js&quot;&gt;&lt;/script&gt;&lt;div id=&quot;player1&quot; class=&quot;page_block_01&quot; style=&quot;width:448px; height:336px;&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt;Adobe/Macromedia Flash Player&lt;/a&gt;&lt;/div&gt;&lt;script type=&quot;text/javascript&quot;&gt;var s1 = new SWFObject(&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10000619/player_skin.swf&quot;,&quot;single&quot;,&quot;448&quot;,&quot;336&quot;,&quot;0&quot;);s1.addParam(&quot;allowfullscreen&quot;,&quot;true&quot;);s1.addVariable(&quot;autostart&quot;,&quot;false&quot;);s1.addVariable(&quot;logo&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/skin.jpg&quot;);s1.addVariable(&quot;file&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10000619/10000619_r2OYigtoSSpE9xBWzMtwQ0c.D.flv&quot;);s1.addVariable(&quot;image&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10000619/./images/mov600px0008.jpg&quot;);s1.write(&quot;player1&quot;);&lt;/script&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://81.0.254.59/adrianjohnson/podcasts/LAC/LAC_2008-02-04.mp3.zip&quot; target=&quot;_blank&quot;&gt;You can also listen to &lt;strong&gt;the full MP3 sound podcast with Carlos&lt;/strong&gt; here.&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://lunchatthecircle.adrianjohnson.tv/&quot; target=&quot;_blank&quot;&gt;You can download the video with Carlos Diaz here if you prefer to watch it off-line&lt;/a&gt; (go to the page with this specific video and you will find the download links).&lt;br /&gt;
&lt;br /&gt;
Social software… FaceBook, SecondLife, Wiki… It’s just for kids or teenagers, right? Wrong! Perhaps.&lt;br /&gt;
&lt;br /&gt;
There is a new breed of “enterprise social software” emerging that potentially may change the way we work and the way we collaborate. As well as the way hierarchies work in organisations. You can also think back to the days when millions of dollars were invested in enterprise “knowledge management” solutions. And change the scenario to something that may actually work and that costs only a fraction. And that is implemented and managed by line managers – not the big IT departments.&lt;br /&gt;
&lt;br /&gt;
But first you have to understand what it is and start imagining what you can do with it. This is what Carlos Diaz will tell you.&lt;br /&gt;
&lt;br /&gt;
Carlos Diaz is founder and CEO of blueKiwi, a French enterprise social software company. Gartner recently listed blueKiwi on its pick list for the top “Team Collaboration and Social Software” solutions. In fact, blueKiwi was the only European company on the list… (“blueKiwi has successful deployments of Web-based open collaboration solutions where the emphasis is on information sharing, strengthening of employee relationships and expert identification.” -Gartner 2007.)&lt;br /&gt;
&lt;br /&gt;
Before founding blueKiwi Carlos was CEO of GroupeReflekt, a consulting company and web agency that he founded with his brother in Limoges ten years ago and recently sold to the Belgian company Emakina.&lt;br /&gt;
&lt;br /&gt;
More info:&lt;br /&gt;
blueKiwi: &lt;a href=&quot;http://www.bluekiwi-software.com/&quot; target=&quot;_blank&quot;&gt;http://www.bluekiwi-software.com/&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/02/12/strategies-for-success-in-promoting-your-business-on-the-int.html</guid> <title>Strategies for success in promoting your business on the internet in the next 18 months</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/02/12/strategies-for-success-in-promoting-your-business-on-the-int.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Tue, 12 Feb 2008 18:16:57 +0100</pubDate> <description> Dear L@C friends here’s the next event:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Strategies for success in promoting your business on the internet in the next 18 months&lt;br /&gt;
&lt;br /&gt;
with Gifford Morley-Fletcher, Strategy Director, Skive&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Gifford will approach this subject from two angles: the fabled “SEO” and the power of broadband. SEO is one of the buzz words that basically just means “how do you get your site noticed by search engines and thus by customers”. It is critical for any web site to take into account how search engines rank web sites. It can, literally, be a matter of life and death for a business web site if you are on the first page or the tenth for search engine results. And it is not just a question of “build it and they will come”. You have to know how to attract search engines, and customers. The second aspect is that the increasing uptake of broadband has changed the way to build web sites and make people notice them – today you can offer “rich media”, video, animations, sound etc, in a way that was not possible just a few years ago.&lt;br /&gt;
&lt;br /&gt;
 And if you don’t believe that it’s important how you manage your web presence and think about how to appear from a search engine perspective, consider this: What do you think you will find if you do a Google search on “miserable failure”?  You’ll be surprised. (&lt;a href=&quot;mailto:http://news.bbc.co.uk/2/hi/americas/3298443.stm&quot; target=&quot;_blank&quot;&gt;http://news.bbc.co.uk/2/hi/americas/3298443.stm&lt;/a&gt;)&lt;br /&gt;
&lt;br /&gt;
Gifford Morley-Fletcher has worked in New Media since 1994, making him a bit of a ‘web dinosaur’. He is currently based in London as Strategy Director at Skive, an award-winning digital strategy and design agency based in London, responsible for developing interactive web sites, games and promotions for brands such as Reebok, Playstation, McDonalds and Gillette. During his career, he has worked in all areas of web development and online marketing, most recently spending 4 years in Paris where he was a founder of LSF Interactive, specialists in SEO, Paid Search and online lead generation.&lt;br /&gt;
&lt;br /&gt;
- Wednesday March 19&lt;br /&gt;
&lt;br /&gt;
- Lunch starts at 12.15-12.30 and ends at 14.00&lt;br /&gt;
&lt;br /&gt;
- Inscription: By email only and I will confirm.&lt;br /&gt;
&lt;br /&gt;
- Pre-registration required </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/01/29/bubble-2-0.html</guid> <title>Bubble 2.0?</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/01/29/bubble-2-0.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Tue, 29 Jan 2008 13:00:21 +0100</pubDate> <description> Feeling glum?&lt;br /&gt;
&lt;br /&gt;
&lt;object width=&quot;425&quot; height=&quot;373&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/I6IQ_FOCE6I&amp;rel=1&amp;border=1&quot;&gt;&lt;/param&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;/param&gt;&lt;embed src=&quot;http://www.youtube.com/v/I6IQ_FOCE6I&amp;rel=1&amp;border=1&quot; type=&quot;application/x-shockwave-flash&quot; wmode=&quot;transparent&quot; width=&quot;425&quot; height=&quot;373&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;
&lt;br /&gt;
Could be worse. </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/01/12/detective-marketing-podcast.html</guid> <title>Detective Marketing Podcast</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/01/12/detective-marketing-podcast.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Sat, 12 Jan 2008 15:13:13 +0100</pubDate> <description> Listen to the &lt;a href=&quot;http://81.0.254.59/adrianjohnson/podcasts/LAC/LAC_2007-11-09.mp3&quot; target=&quot;_blank&quot;&gt;podcast&lt;/a&gt; (mp3) with Stefan Engeseth, Detective Marketing, speaking at Lunch at the Circle. </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/01/12/l-c-tv-vidcast-detektive-marketing-with-stefan-engeseth.html</guid> <title>L@C TV vidcast: Detektive Marketing with Stefan Engeseth</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/01/12/l-c-tv-vidcast-detektive-marketing-with-stefan-engeseth.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Sat, 12 Jan 2008 12:55:00 +0100</pubDate> <description> Interview with Stefan Engeseth, November 9, 2007 at Restaurant Maceo, Paris.&lt;br /&gt;
&lt;br /&gt;
&lt;script type=&quot;text/javascript&quot; src=&quot;http://lunchatthecircle.adrianjohnson.tv//javascript/flv_player_swfobject.js&quot;&gt;&lt;/script&gt;&lt;div id=&quot;player1&quot; class=&quot;page_block_01&quot; style=&quot;width:448px; height:336px;&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt;Adobe/Macromedia Flash Player&lt;/a&gt;&lt;/div&gt;&lt;script type=&quot;text/javascript&quot;&gt;var s1 = new SWFObject(&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10000499/player_skin.swf&quot;,&quot;single&quot;,&quot;448&quot;,&quot;336&quot;,&quot;0&quot;);s1.addParam(&quot;allowfullscreen&quot;,&quot;true&quot;);s1.addVariable(&quot;autostart&quot;,&quot;false&quot;);s1.addVariable(&quot;logo&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/skin.jpg&quot;);s1.addVariable(&quot;file&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10000499/10000499_NM.L@d2n9rCs0@.07T9snOpgH.flv&quot;);s1.addVariable(&quot;image&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/10000499/./images/mov600px0007.jpg&quot;);s1.write(&quot;player1&quot;);&lt;/script&gt;&lt;br /&gt;
&lt;br /&gt;
“Detective Marketing”…? Stefan Engeseth describes it like this: “to find what’s hidden in the blind spot and to see what your competitors don’t see”. Creative and unusual marketing. Understanding customer requirements differently. Detective Marketing is a concept Stefan created that focuses on “detecting” hidden possibilities and unrealised potentials in companies. It’s built around a structured methodology but Stefan will bring it to life with several examples, both surprising, amusing and unusual. Stefan comes to Paris specifically to speak at the L@C.&lt;br /&gt;
&lt;br /&gt;
Stefan Engeseth is author, consultant and speaker. He is founder and CEO of Detective Marketing Consulting. Stefan’s ideas range from innovative and future-oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world. “The question is, how far are you prepared to go?” Over the years, Stefan Engeseth has worked as a consultant with many international companies and Fortune 500 corporations. He has been described as on of the world’s leading experts and speakers in his field. &lt;br /&gt;
&lt;br /&gt;
Stefan has written two books: “Detective Marketing: Creative Common Sense in Business” and “ONE: A Consumer Revolution for Business”. He is currently working on his third book.&lt;br /&gt;
&lt;br /&gt;
More info:&lt;br /&gt;
Blog: &lt;a href=&quot;http://www.detectivemarketing.com/ &quot; target=&quot;_blank&quot;&gt;http://www.detectivemarketing.com/ &lt;/a&gt;&lt;br /&gt;
Jack Nicholson on advertising (for fun): &lt;a href=&quot;http://www.detectivemarketing.com/jack-nicholson-vs-advertising/&quot; target=&quot;_blank&quot;&gt;http://www.detectivemarketing.com/jack-nicholson-vs-advertising/&lt;/a&gt; &lt;br /&gt;
Books: &lt;a href=&quot;http://www.detectivemarketing.com/books/&quot; target=&quot;_blank&quot;&gt;http://www.detectivemarketing.com/books/&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2008/01/10/enterprise-social-software-with-carlos-diaz-founder-and-ceo.html</guid> <title>Enterprise Social Software with Carlos Diaz, founder and CEO of blueKiwi, February 4, 2008</title> <link>http://lunchatthecircle.blogspirit.com/archive/2008/01/10/enterprise-social-software-with-carlos-diaz-founder-and-ceo.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Thu, 10 Jan 2008 15:00:00 +0100</pubDate> <description> &lt;strong&gt;--  Monday, February 4&lt;br /&gt;
--  Enterprise Social Software with Carlos Diaz, founder and CEO of blueKiwi&lt;br /&gt;
--  “Social Software: a new opportunity for enterprises”&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Social software… FaceBook, SecondLife, Wiki… It’s just for kids or teenagers, right? Wrong! Perhaps.&lt;br /&gt;
&lt;br /&gt;
There is a new breed of “enterprise social software” emerging that potentially may change the way we work and the way we collaborate. As well as the way hierarchies work in organisations. You can also think back to the days when millions of dollars were invested in enterprise “knowledge management” solutions. And change the scenario to something that may actually work and that costs only a fraction. And that is implemented and managed by line managers – not the big IT departments.&lt;br /&gt;
&lt;br /&gt;
But first you have to understand what it is and start imagining what you can do with it. This is what Carlos Diaz will tell you.&lt;br /&gt;
&lt;br /&gt;
Carlos Diaz is founder and CEO of blueKiwi, a French enterprise social software company. Gartner recently listed blueKiwi on its pick list for the top “Team Collaboration and Social Software” solutions. In fact, blueKiwi was the only European company on the list… (“blueKiwi has successful deployments of Web-based open collaboration solutions where the emphasis is on information sharing, strengthening of employee relationships and expert identification.” -Gartner 2007.)&lt;br /&gt;
&lt;br /&gt;
Before founding blueKiwi Carlos was CEO of GroupeReflekt, a consulting company and web agency that he founded with his brother in Limoges ten years ago and recently sold to the Belgian company Emakina.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;More info:&lt;/strong&gt;&lt;br /&gt;
blueKiwi: &lt;a href=&quot;http://www.bluekiwi-software.com/&quot; target=&quot;_blank&quot;&gt;http://www.bluekiwi-software.com/&lt;/a&gt;&lt;br /&gt;
Sofinnova Partners on blueKiwi and Gartner: &lt;a href=&quot;http://www.sofinnova.fr/scripts/detail_actualite.php?id_actualite=648&amp;choix_langue=fr&quot; target=&quot;_blank&quot;&gt;www.sofinnova.fr/blueKiwi&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
- Monday February 4&lt;br /&gt;
- Lunch starts at 12.15-12.30 and ends at 14.00&lt;br /&gt;
- Inscription: By email only and I will confirm.&lt;br /&gt;
- Pre-registration required </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/10/23/lunch-at-the-circle-november-9-detective-marketing.html</guid> <title>Detective Marketing, November 9, 2008</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/10/23/lunch-at-the-circle-november-9-detective-marketing.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Tue, 23 Oct 2007 10:30:00 +0200</pubDate> <description> --  Friday, November 9&lt;br /&gt;
--  Detective Marketing, with Stefan Engeseth&lt;br /&gt;
&lt;br /&gt;
“Detective Marketing”…? Stefan Engeseth describes it like this: “to find what’s hidden in the blind spot and to see what your competitors don’t see”. Creative and unusual marketing. Understanding customer requirements differently. Detective Marketing is a concept Stefan created that focuses on “detecting” hidden possibilities and unrealised potentials in companies. It’s built around a structured methodology but Stefan will bring it to life with several examples, both surprising, amusing and unusual. Stefan comes to Paris specifically to speak at the L@C.&lt;br /&gt;
&lt;br /&gt;
Stefan Engeseth is author, consultant and speaker. He is founder and CEO of Detective Marketing Consulting. Stefan’s ideas range from innovative and future-oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world. “The question is, how far are you prepared to go?” Over the years, Stefan Engeseth has worked as a consultant with many international companies and Fortune 500 corporations. He has been described as on of the world’s leading experts and speakers in his field. &lt;br /&gt;
&lt;br /&gt;
Stefan has written two books: “Detective Marketing: Creative Common Sense in Business” and “ONE: A Consumer Revolution for Business”. He is currently working on his third book.&lt;br /&gt;
&lt;br /&gt;
More info:&lt;br /&gt;
Blog: &lt;a href=&quot;http://www.detectivemarketing.com/ &quot; target=&quot;_blank&quot;&gt;http://www.detectivemarketing.com/ &lt;/a&gt;&lt;br /&gt;
Jack Nicholson on advertising (for fun): &lt;a href=&quot;http://www.detectivemarketing.com/jack-nicholson-vs-advertising/&quot; target=&quot;_blank&quot;&gt;http://www.detectivemarketing.com/jack-nicholson-vs-advertising/&lt;/a&gt; &lt;br /&gt;
Books: &lt;a href=&quot;http://www.detectivemarketing.com/books/&quot; target=&quot;_blank&quot;&gt;http://www.detectivemarketing.com/books/&lt;/a&gt; &lt;br /&gt;
&lt;br /&gt;
- Friday, November 9&lt;br /&gt;
- Lunch starts at 12.15-12.30 and ends at 14.00&lt;br /&gt;
- We limit participation to ~20 seats.&lt;br /&gt;
- Inscription: By email only and I will confirm.&lt;br /&gt;
- Pre-registration required </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/10/01/l-c-tv-vidcast-with-carlos-escapa-vmware.html</guid> <title>L@C TV: Vidcast with Carlos Escapa, VMWare</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/10/01/l-c-tv-vidcast-with-carlos-escapa-vmware.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon,  1 Oct 2007 17:21:57 +0200</pubDate> <description> &lt;script type=&quot;text/javascript&quot; src=&quot;http://lunchatthecircle.adrianjohnson.tv//javascript/flv_player_swfobject.js&quot;&gt;&lt;/script&gt;&lt;div id=&quot;player1&quot; class=&quot;page_block_01&quot; style=&quot;width:448px; height:336px;&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt;Adobe/Macromedia Flash Player&lt;/a&gt;&lt;/div&gt;&lt;script type=&quot;text/javascript&quot;&gt;var s1 = new SWFObject(&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/1180/player_skin.swf&quot;,&quot;single&quot;,&quot;448&quot;,&quot;336&quot;,&quot;0&quot;);s1.addParam(&quot;allowfullscreen&quot;,&quot;true&quot;);s1.addVariable(&quot;autostart&quot;,&quot;false&quot;);s1.addVariable(&quot;logo&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/skin.jpg&quot;);s1.addVariable(&quot;file&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/1180/1180_@@5NA=NNtg8jn@rfBXZ2=VjWi.flv&quot;);s1.addVariable(&quot;image&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/1180/./images/mov600px0012.jpg&quot;);s1.write(&quot;player1&quot;);&lt;/script&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Virtualization with Carlos Escapa, VMWare&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Once in a while computing becomes interesting again. A new technology comes to maturity and turns everything up side down. This is what is happening right now with “virtualization”. A big battle is going on between Microsoft, IBM, HP, Citrix, VMWare and others. Come, to understand what is virtualization, why it is radically changing the way IS operates and how it is impacting new services and users ... and wait until September 18th to buy a new PC!&lt;br /&gt;
&lt;br /&gt;
Carlos Escapa is VMWare's Regional Director in Southern Europe since November 2006. Prior to his current assignment, Carlos was with Sterling Software and Computer Associates as Business Development Director in Japan, Sales Director in France and Vice-President of channels in Europe.&lt;br /&gt;
&lt;br /&gt;
A native of Valladolid, Spain, Carlos has a Bachelor's Degree from Illinois State University and a Master's Degree from Virginia Tech, both in Computer Science. He is based in Barcelona. </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/10/01/l-c-tv-vidcast-with-louis-nauges.html</guid> <title>L@C TV Vidcast with Louis Nauges</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/10/01/l-c-tv-vidcast-with-louis-nauges.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon,  1 Oct 2007 17:18:07 +0200</pubDate> <description> &lt;script type=&quot;text/javascript&quot; src=&quot;http://lunchatthecircle.adrianjohnson.tv//javascript/flv_player_swfobject.js&quot;&gt;&lt;/script&gt;&lt;div id=&quot;player1&quot; class=&quot;page_block_01&quot; style=&quot;width:448px; height:336px;&quot; align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt;Adobe/Macromedia Flash Player&lt;/a&gt;&lt;/div&gt;&lt;script type=&quot;text/javascript&quot;&gt;var s1 = new SWFObject(&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/1181/player_skin.swf&quot;,&quot;single&quot;,&quot;448&quot;,&quot;336&quot;,&quot;0&quot;);s1.addParam(&quot;allowfullscreen&quot;,&quot;true&quot;);s1.addVariable(&quot;autostart&quot;,&quot;false&quot;);s1.addVariable(&quot;logo&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/skin.jpg&quot;);s1.addVariable(&quot;file&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/1181/1181_Dyj7.AvCWYzsI4tMl.Y1eL8Mi.flv&quot;);s1.addVariable(&quot;image&quot;,&quot;http://81.0.236.249/_MEDIA001/cliploads/MOVIES/20026/1181/./images/mov600px0012.jpg&quot;);s1.write(&quot;player1&quot;);&lt;/script&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;“How can enterprises catch up with consumers on Web 2.0” with Louis Naugès&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Consumers have taken to “Web 2.0” rapidly. Over the last year or so there’s been a massive uptake and general acceptance of much that can be labelled Web 2.0: blogs &amp; wikis, of course, but also for example “software-less” applications like “Office 2.0” and Google Apps (why buy a license if you can get the service for free online?), MySpace and other “communities”, video sharing sites like YouTube and DailyMotion, internet telephony with Skype, Wikipedia, wireless everywhere, peer-to-peer file sharing and distribution…&lt;br /&gt;
&lt;br /&gt;
So where are the enterprises in all this? Most are nowhere. Louis Naugès will chart a path for how enterprises can catch up with consumers and up-to-date employees who are of the digital age...&lt;br /&gt;
&lt;br /&gt;
Louis Naugès is president and founder of Microcost, a company that, according to its web site “guides enterprises through the revolutionary transition from existing legacy systems into the future era of web based autonomic computing and assists them as a trusted partner with ongoing evolution. &lt;a href=&quot;http://microcost.com&quot; target=&quot;_blank&quot;&gt;http://microcost.com&lt;/a&gt; and &lt;a href=&quot;http://nauges.typepad.com/&quot; target=&quot;_blank&quot;&gt;http://nauges.typepad.com/&lt;/a&gt;. </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/09/02/lunch-at-the-circle-september-18-virtualization.html</guid> <title>Lunch at the Circle, September 18: Virtualization</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/09/02/lunch-at-the-circle-september-18-virtualization.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Sun,  2 Sep 2007 22:34:45 +0200</pubDate> <description> --  Tuesday September 18&lt;br /&gt;
--  Virtualization with Carlos Escapa, VMWare&lt;br /&gt;
&lt;br /&gt;
Once in a while computing becomes interesting again. A new technology comes to maturity and turns everything up side down. This is what is happening right now with “virtualization”. A big battle is going on between Microsoft, IBM, HP, Citrix, VMWare and others. Come, to understand what is virtualization, why it is radically changing the way IS operates and how it is impacting new services and users ... and wait until September 18th to buy a new PC!&lt;br /&gt;
&lt;br /&gt;
Carlos Escapa is VMWare's Regional Director in Southern Europe since November 2006. Prior to his current assignment, Carlos was with Sterling Software and Computer Associates as Business Development Director in Japan, Sales Director in France and Vice-President of channels in Europe.&lt;br /&gt;
&lt;br /&gt;
A native of Valladolid, Spain, Carlos has a Bachelor's Degree from Illinois State University and a Master's Degree from Virginia Tech, both in Computer Science. He is based in Barcelona.&lt;br /&gt;
&lt;br /&gt;
- Tuesday September 18&lt;br /&gt;
- Lunch starts at 12.15-12.30 and ends at 14.00&lt;br /&gt;
- We limit participation to ~20 seats.&lt;br /&gt;
- Inscription: By email only and I will confirm.&lt;br /&gt;
- Pre-registration required </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/07/23/e-book-winning-the-game.html</guid> <title>E-book: Winning the Game</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/07/23/e-book-winning-the-game.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon, 23 Jul 2007 10:04:18 +0200</pubDate> <description> Perhaps a little summer (?) reading:&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://www.ceo-europe.com/ebook.php?num=3&amp;lang=FR&amp;fsnp=1198&amp;cnt=14190&amp;fs=PRsFR&amp;fromsite=PRsFR&quot; target=&quot;_blank&quot;&gt;Winning the Game&lt;/a&gt;, by Phil Simmons and &lt;a href=&quot;http://www.ceo-europe.com/index.php?rub=partners_club&amp;part=14190&amp;user=13319&amp;succ=T&amp;iman=28196&amp;lang=FR&amp;fsnp=1198&amp;cnt=14190&amp;fs=PRsFR&amp;fromsite=PRsFR&quot; target=&quot;_blank&quot;&gt;Bob Kottritsch&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&quot;A unique approach to organisational improvement. A tried and tested, down to earth, common sense winning approach for any organisation that really wants to win the game (and enjoy it along the way&quot;.&lt;br /&gt;
&lt;br /&gt;
There you have it.&lt;br /&gt;
&lt;br /&gt;
Offered as a free ebook by &lt;a href=&quot;http://www.ceo-europe.com&quot; target=&quot;_blank&quot;&gt;CEO Europe&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/07/02/detective-marketing.html</guid> <title>Detective Marketing?!</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/07/02/detective-marketing.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon,  2 Jul 2007 10:31:46 +0200</pubDate> <description> Interested in &quot;new age&quot; marketing - creative marketing? One who not only preaches but also &quot;does&quot; is Stefan Engseth who is using his book in various creative ways to sell his services in marketing consultancy.&lt;br /&gt;
&lt;br /&gt;
You can download his first book in full, called &quot;Detective Marketing&quot; here:&lt;br /&gt;
&lt;a href=&quot;http://blog.detectivemarketing.com/2007/06/free-download-book-fasten-seatbelts.html&quot; target=&quot;_blank&quot;&gt;http://blog.detectivemarketing.com/2007/06/free-download-book-fasten-seatbelts.html&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
And read more on his ideas here:&lt;br /&gt;
&lt;a href=&quot;http://blog.detectivemarketing.com/&quot; target=&quot;_blank&quot;&gt;http://blog.detectivemarketing.com/&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
(And keep your eyes open for future L@C events - since Stefan may be coming to speak at a future event.)&lt;br /&gt;
- </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/06/25/l-c-documentation-my-web-site-is-up-now-what.html</guid> <title>L@C Documentation: &quot;My web site is up. Now what?&quot;</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/06/25/l-c-documentation-my-web-site-is-up-now-what.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon, 25 Jun 2007 10:56:26 +0200</pubDate> <description> Last L@C we ran a pre-session with Emmanuel Podvin (Intersel, &lt;a href=&quot;http://www.intersel.org/&quot; target=&quot;_blank&quot;&gt;www.intersel.org&lt;/a&gt;) for those of you who had the question in the headlin in your thoughts. Or:&lt;br /&gt;
- What are the basic things I need to do the get an internet footprint? Web hosting? Blog? Html? Flash? Web 2.0? Newsletter?&lt;br /&gt;
- So, I have a web site, but no one finds it. Why….? What do I need to do? Do I need an SEO consultant? Oh, and what’s this “SEO” thing?&lt;br /&gt;
- Perhaps I should think of if bright colours and jazzy type face fits with the image I want to have… How do I make my web site look and feel professional?&lt;br /&gt;
- How do I make it work better… &lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://lunchatthecircle.blogspirit.com/files/L_C-06-2007_-_On_the_internet_-_Now_what.zip&quot;&gt;Here's a brief document from Emmanuel on some of the main points. (download the pdf)&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
The file is only available to L@C participants. To open it you will need the password that has been sent to you in an email. (Or contact me.)&lt;br /&gt;
- </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/06/21/enterprise-2-0-documentation-louis-nauges.html</guid> <title>Enterprise 2.0 documentation (Louis Nauges)</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/06/21/enterprise-2-0-documentation-louis-nauges.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Thu, 21 Jun 2007 09:43:50 +0200</pubDate> <description> Here is the documentation from &lt;br /&gt;
&lt;strong&gt;“How can enterprises catch up with consumers on Web 2.0”&lt;/strong&gt; with Louis Naugès.&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://lunchatthecircle.blogspirit.com/files/L_C_-Enterprise_2.0_presentation.zip&quot;&gt;Enterprise 2.0 presentation (download zip file)&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
The file is only available to L@C participants. To open it you will need the password that has been sent to you in an email. (Or contact me.) </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/06/20/l-c-tv-vidcast-with-philippe-jeanmaire.html</guid> <title>L@C TV: Vidcast with Philippe Jeanmaire</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/06/20/l-c-tv-vidcast-with-philippe-jeanmaire.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Wed, 20 Jun 2007 10:08:43 +0200</pubDate> <description> &lt;strong&gt;Here's a short interview with Philippe Jeanmaire.&lt;/strong&gt;&lt;br /&gt;
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&lt;br /&gt;
&lt;strong&gt;From the L@C session &quot;Pitching to Win&quot;&lt;/strong&gt;:&lt;br /&gt;
&lt;br /&gt;
Persuading people. How do you convince your investors to put money in your company? How do you convince that big prospect of yours that your proposal is actually not expensive at all but very good value? How do you convince the market that your latest widget will be a hit?&lt;br /&gt;
&lt;br /&gt;
With the bid for 2012 Olympic Games as a background Philippe Jeanmaire will cover the 9 typical “mistakes” – what you should not do. Then we will look at way to make a difference. This may give you ideas to promote new concepts and business opportunities to investors, customers and others. Or how to find capital for your venture.&lt;br /&gt;
&lt;br /&gt;
After being a global consulting partner with Deloitte and spent more than 15 years in Australia and US, Philippe has also previously created the French subsidiary of a global communication consultancy. He is now launching a new venture “Team Performance” to help leaders and their teams accelerate the achievement of results through new ways of thinking, being, communication and doing. Philippe will draw on his experience both from launching a brand new small venture in France as well as from his previous international business experience.&lt;br /&gt;
&lt;br /&gt;
Web: &lt;a href=&quot;http://www.team-performance.biz/&quot; target=&quot;_blank&quot;&gt;www.team-performance.biz&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/06/20/l-c-book-misez-sur-les-ruptures-de-marché.html</guid> <title>L@C book: Misez sur les ruptures de marché</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/06/20/l-c-book-misez-sur-les-ruptures-de-marché.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Wed, 20 Jun 2007 10:02:02 +0200</pubDate> <description> &lt;img src=&quot;http://lunchatthecircle.blogspirit.com/images/thumb_misezsurlesruptures_2_1_.gif&quot; alt=&quot;medium_misezsurlesruptures_2_1_.gif&quot; style=&quot;border-width: 0; float: right; margin: 0.2em 0 1.4em 0.7em;&quot; /&gt;Benoit Sarrazin, longtime Lunch at the Circle participant, has just published a new book: Misez sur les ruptures de marché - 20 stories about successful innovations. What are the keys to win on markets in &quot;rupture&quot;, how do you create innovation in uncertain environments. &lt;br /&gt;
&lt;br /&gt;
Here are some of the stories Benoit tells:&lt;br /&gt;
- La photographie, un marché aux multiples ruptures,Misezsurlesruptures_2&lt;br /&gt;
- Salomon et l’Adventure Running,&lt;br /&gt;
- Lemonnier Transports et les enchères inversées,&lt;br /&gt;
- La presse écrite et l’Internet,&lt;br /&gt;
- Hub Télécom et les Hotspots wifi,&lt;br /&gt;
- Business Objects et la Business Intelligence,&lt;br /&gt;
- 6nergies et les réseaux sociaux,&lt;br /&gt;
- LSO international et le tourisme évènementiel,&lt;br /&gt;
- TTE et la télévision grand public&lt;br /&gt;
&lt;br /&gt;
Read more about the book (and buy it) here:&lt;br /&gt;
&lt;a href=&quot;http://www.benoitsarazin.com/francais/2007/05/mon_livre_misez.html&quot; target=&quot;_blank&quot;&gt;Misez sur les ruptures de marché&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/06/20/podcast-philippe-jeanmaire-pitching-to-win.html</guid> <title>Podcast: Philippe Jeanmaire, &quot;pitching to win&quot;</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/06/20/podcast-philippe-jeanmaire-pitching-to-win.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Wed, 20 Jun 2007 09:53:16 +0200</pubDate> <description> Persuading people. How do you convince your investors to put money in your company? How do you convince that big prospect of yours that your proposal is actually not expensive at all but very good value? How do you convince the market that your latest widget will be a hit?&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://81.0.254.59/adrianjohnson/podcasts/LAC/LAC_2007-05-10.mp3&quot; target=&quot;_blank&quot;&gt;Listen to the whole podcast here&lt;/a&gt;. (download the mp3 file) </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/06/20/podcast-serge-soudoplatoff-internet-future-and-innovation.html</guid> <title>Podcast: Serge Soudoplatoff, internet future and innovation</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/06/20/podcast-serge-soudoplatoff-internet-future-and-innovation.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Wed, 20 Jun 2007 09:50:52 +0200</pubDate> <description> Serge Soudoplatoff, co-founder of Highdeal, founder and president of Almatropie, talks about his views on where the internet is going, why MySpace will change the world, how the internet can help (or hinder?) the innovation process and about change in the technology industry. And about being a French and international entrepreneur.&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://81.0.254.59/adrianjohnson/podcasts/LAC/LAC_2007-04-04.mp3&quot; target=&quot;_blank&quot;&gt;Listen to the podcast here.&lt;/a&gt; (download the mp3 file) </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/06/06/l-c-event-“how-can-enterprises-catch-up-with-consumers-on-we.html</guid> <title>L@C Event: “How can enterprises catch up with consumers on Web 2.0” with Louis Naugès, June 20</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/06/06/l-c-event-“how-can-enterprises-catch-up-with-consumers-on-we.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Wed,  6 Jun 2007 12:21:55 +0200</pubDate> <description> &lt;strong&gt;Wednesday, June 20&lt;br /&gt;
“How can enterprises catch up with consumers on Web 2.0” with Louis Naugès&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Consumers have taken to “Web 2.0” rapidly. Over the last year or so there’s been a massive uptake and general acceptance of much that can be labelled Web 2.0: blogs &amp; wikis, of course, but also for example “software-less” applications like “Office 2.0” and Google Apps (why buy a license if you can get the service for free online?), MySpace and other “communities”, video sharing sites like YouTube and DailyMotion, internet telephony with Skype, Wikipedia, wireless everywhere, peer-to-peer file sharing and distribution…&lt;br /&gt;
&lt;br /&gt;
So where are the enterprises in all this? Most are nowhere. Louis Naugès will chart a path for how enterprises can catch up with consumers and up-to-date employees who are of the digital age...&lt;br /&gt;
&lt;br /&gt;
Louis Naugès is president and founder of Microcost, a company that, according to its web site “guides enterprises through the revolutionary transition from existing legacy systems into the future era of web based autonomic computing and assists them as a trusted partner with ongoing evolution. &lt;a href=&quot;http://microcost.com&quot; target=&quot;_blank&quot;&gt;http://microcost.com&lt;/a&gt; and &lt;a href=&quot;http://nauges.typepad.com/&quot; target=&quot;_blank&quot;&gt;http://nauges.typepad.com/&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;SPECIAL ADD-ON: So, I’m on the internet. What now?&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
As an add-on module to this lunch we will have a workshop for those of you who might ask yourself the question in the headline? Or actually even for those of you who are not yet there. &lt;br /&gt;
&lt;br /&gt;
&lt;blockquote&gt;- What are the basic things I need to do the get an internet footprint? Web hosting? Blog? Html? Flash? Web 2.0? Newsletter? &lt;br /&gt;
- So, I have a web site, but no one finds it. Why….? What do I need to do? Do I need an SEO consultant? Oh, and what’s this “SEO” thing? &lt;br /&gt;
- Perhaps I should think of if bright colours and jazzy type face fits with the image I want to have… How do I make my web site look and feel professional? &lt;br /&gt;
- How do I make it work better… &lt;br /&gt;
&lt;/blockquote&gt; &lt;br /&gt;
&lt;br /&gt;
This is not a formal presentation but a discussion workshop managed by Emmanuel Podvin (&lt;a href=&quot;http://www.intersel.org/&quot; target=&quot;_blank&quot;&gt;http://www.intersel.org/&lt;/a&gt;) who is specialised in working with small companies to develop an effective internet presence. &lt;br /&gt;
&lt;br /&gt;
We have many L@C participants who run a small or individual business (consultant or other). Some of you have perhaps a site, some of you perhaps not yet. This is for you. You don’t have an IT department (or just a small one), and you might be thinking that perhaps you could do something, or something more clever, with a web site.&lt;br /&gt;
&lt;br /&gt;
IMPORTANT: &lt;br /&gt;
&lt;br /&gt;
- This is separate from the lunch. You don’t need to come to this workshop to participate in the lunch.&lt;br /&gt;
- Come prepared with your questions. The session is entirely based on what your concerns are.&lt;br /&gt;
- Time and place: just before lunch, 11.00 sharp to 12.00 in the same place.&lt;br /&gt;
- Don’t forget to let me know if you want to participate in this pre-session AND the lunch when you register. &lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;When, Where, How&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
- Wednesday June 20&lt;br /&gt;
- Lunch starts at 12.15-12.30 and ends at 14.00&lt;br /&gt;
- We limit participation to ~20 seats&lt;br /&gt;
- Inscription: By email only and I will confirm&lt;br /&gt;
- Pre-registration required&lt;br /&gt;
&lt;br /&gt;
Welcome </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/05/29/meet-the-ambassador-from-costa-rica.html</guid> <title>Meet the ambassador from Costa Rica</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/05/29/meet-the-ambassador-from-costa-rica.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Tue, 29 May 2007 00:13:50 +0200</pubDate> <description> Roxana Pinto, Ambassador from Costa Rica to France will speak on Wednesday June 20, 2007, from 6:30 to 8:00pm to alumni from business schools across the world&lt;br /&gt;
&lt;br /&gt;
American University,  Amherst, Barnard, Boston University,  Brown University,  University of California at Berkeley,  Carnegie Mellon University,  University of Chicago,  Columbia University,  Columbia Business School,  Cornell University,  Dartmouth College,  Duke University, ESLSCA, ESSEC, George Washington University, Georgetown,  Harvard, Haverford College,  HEC, INSEAD, Johns Hopkins University,  Kellogg School of Management,  Middlebury Alumni Group,  Mount Holyoke College, PAN, Sarah Lawrence College,  Smith College,  Stanford University,  Stanford Business School,  Stern Business School,  Syracuse, Tufts, Tulane, University of San Diego,  University of Michigan, University of Pennsylvania,  University of Texas, University of Virginia,  Tepper School of Business, Vanderbilt, Wellesley College, Wharton, Yale - alumni in Paris are all invited)&lt;br /&gt;
&lt;br /&gt;
About Ambassador Roxana Pinto……. Roxana Pinto, psychologist, poet, writer and diplomat holds three Master Degrees from the University of Costa Rica in Psychology, Latin American Literature, and Diplomacy. She was born in San José, Costa Rica and has many ties to France. Her father, a physician, graduated from the Paris Academy of Medicine...&lt;br /&gt;
&lt;br /&gt;
For more info and to register contact Bernadette Martin at &lt;a href=&quot;http://www.visibilitybranding.com&quot; target=&quot;_blank&quot;&gt;ww.visibilitybranding.com&lt;/a&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/05/16/“pitching-to-win”-documentation.html</guid> <title>“Pitching to Win” - documentation</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/05/16/“pitching-to-win”-documentation.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Wed, 16 May 2007 15:45:12 +0200</pubDate> <description> Philippe Jeanmaire, Team Performance, our most recent guest speaker at L@C, has kindly agreed to share his presentation material with us. It is in this &lt;a href=&quot;http://lunchatthecircle.blogspirit.com/files/team-performance-art-and-science-pitch-summary.zip&quot;&gt;Team Performance Pitching to Win zip file&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
(Only for L@C members. The file is password protected. To open it you need the password that I have sent you in an email. Send me a message if you've lost it.) </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/04/26/“pitching-to-win”-with-philippe-jeanmaire.html</guid> <title>“Pitching to Win” with Philippe Jeanmaire</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/04/26/“pitching-to-win”-with-philippe-jeanmaire.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Thu, 26 Apr 2007 15:52:19 +0200</pubDate> <description> Thursday, May 10:&lt;br /&gt;
“Pitching to Win” with Philippe Jeanmaire (almost wrote Pitcher of Wine there…)&lt;br /&gt;
&lt;br /&gt;
Persuading people. How do you convince your investors to put money in your company? How do you convince that big prospect of yours that your proposal is actually not expensive at all but very good value? How do you convince the market that your latest widget will be a hit?&lt;br /&gt;
&lt;br /&gt;
With the bid for 2012 Olympic Games as a background Philippe Jeanmaire will cover the 9 typical “mistakes” – what you should not do. Then we will look at way to make a difference. This may give you ideas to promote new concepts and business opportunities to investors, customers and others. Or how to find capital for your venture. &lt;br /&gt;
&lt;br /&gt;
After being a global consulting partner with Deloitte and spent more than 15 years in Australia and US, Philippe has also previously created the French subsidiary of a global communication consultancy. He is now launching a new venture “Team Performance” to help leaders and their teams accelerate the achievement of results through new ways of thinking, being, communication and doing. Philippe will draw on his experience both from launching a brand new small venture in France as well as from his previous international business experience. &lt;br /&gt;
&lt;br /&gt;
Web: &lt;a href=&quot;http://www.team-performance.biz&quot; target=&quot;_blank&quot;&gt;www.team-performance.biz&lt;/a&gt;  &lt;br /&gt;
&lt;br /&gt;
- Thursday May 10&lt;br /&gt;
- Lunch starts at 12.15-12.30 and ends at 14.00&lt;br /&gt;
- We limit participation to ~20 seats.&lt;br /&gt;
- Inscription: By email only and I will confirm.&lt;br /&gt;
- Pre-registration required </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/04/16/l-c-tv-serge-soudoplatoff-on-innovation.html</guid> <title>L@C TV: Serge Soudoplatoff on Innovation</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/04/16/l-c-tv-serge-soudoplatoff-on-innovation.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Mon, 16 Apr 2007 09:34:39 +0200</pubDate> <description> &lt;strong&gt;Watch the vidcast&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Here's a video interview with Serge Soudoplatoff on his views on innovation and other things. Click on the image (L@C logo) below to view.&lt;br /&gt;
&lt;br /&gt;
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We will be back soon with the podcast recording with Serge's whole presentation.&lt;br /&gt;
&lt;br /&gt;
&lt;blockquote&gt;Serge Soudoplatoff is founder and president of Almatropie, a foundation that promotes intelligent use of the internet and innovation. His previous career includes: co-founder of Highdeal, a company providing software solutions to telcos and internet operators; director of Cap Gemini’s R&amp;D activity , director at France Telecom Innovation centre, as well as positions in higher education and research. He has written a book, &quot;Avec Internet, où allons-nous&quot; (“With the internet, where will we end up?”). You can download the book on Serge’s web site.&lt;br /&gt;
&lt;br /&gt;
Serge will talk about how you can facilitate and promote innovation and how the internet can make your organisation more innovative.&lt;br /&gt;
&lt;br /&gt;
More info on Serge and on Almatropie here:&lt;br /&gt;
&lt;a href=&quot;http://www.soudoplatoff.com/&quot; target=&quot;_blank&quot;&gt;http://www.soudoplatoff.com/&lt;/a&gt;&lt;br /&gt;
&lt;a href=&quot;http://www.almatropie.org/&quot; target=&quot;_blank&quot;&gt;http://www.almatropie.org/&lt;/a&gt;&lt;/blockquote&gt; </description>  </item>  <item> <guid isPermaLink="true">http://lunchatthecircle.blogspirit.com/archive/2007/03/27/insead-opens-third-business-school-campus.html</guid> <title>INSEAD opens third business school campus</title> <link>http://lunchatthecircle.blogspirit.com/archive/2007/03/27/insead-opens-third-business-school-campus.html</link> <author>noreply@blogspirit.com (Lunch at the Circle)</author>  <pubDate>Tue, 27 Mar 2007 09:28:24 +0200</pubDate> <description> After Fontainebleau/Paris and Singapore it's time for ... Second Life.&lt;br /&gt;
&lt;br /&gt;
INSEAD is the first business school to open a campus in the virtual online world Second Life.&lt;br /&gt;
&lt;br /&gt;
&quot;Students will be able to meet and interact on INSEAD’s Second Life campus simply by logging on to the virtual world. The campus will also host events for applicants or admitted students.&quot;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://secondlife.com/&quot; target=&quot;_blank&quot;&gt;http://secondlife.com/&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://news.insead.edu/press_releases.cfm&quot; target=&quot;_blank&quot;&gt;INSEAD Press Release&lt;/a&gt; </description>  </item>  </channel> </rss> 