Lunch at the Circle

Here's the video from the latest Lunch at the Circle event, with Gifford Morley-Fletcher, strategy director at Skive.

-- Gifford mentions the BP Rally Game in his introduction and you find it here.

-- Some other examples can be found here.

-- If you want to listen to Gifford's full presentation you can download the full audio mp3 podcast here.

-- If you want to see some photos from the event you can take a look at Emmanuel Vivier's photo album here.

Here's a sample:

(Thank you Emmanuel Vivier, www.culture-buzz.com)

Some more background:

Strategies for success in promoting your business on the internet in the next 18 months

with Gifford Morley-Fletcher, Strategy Director, Skive

Gifford will approach this subject from two angles: the fabled “SEO” and the power of broadband. SEO is one of the buzz words that basically just means “how do you get your site noticed by search engines and thus by customers”. It is critical for any web site to take into account how search engines rank web sites. It can, literally, be a matter of life and death for a business web site if you are on the first page or the tenth for search engine results. And it is not just a question of “build it and they will come”. You have to know how to attract search engines, and customers. The second aspect is that the increasing uptake of broadband has changed the way to build web sites and make people notice them – today you can offer “rich media”, video, animations, sound etc, in a way that was not possible just a few years ago.

And if you don’t believe that it’s important how you manage your web presence and think about how to appear from a search engine perspective, consider this: What do you think you will find if you do a Google search on “miserable failure”? You’ll be surprised. (http://news.bbc.co.uk/2/hi/americas/3298443.stm)

Gifford Morley-Fletcher has worked in New Media since 1994, making him a bit of a ‘web dinosaur’. He is currently based in London as Strategy Director at Skive, an award-winning digital strategy and design agency based in London, responsible for developing interactive web sites, games and promotions for brands such as Reebok, Playstation, McDonalds and Gillette. During his career, he has worked in all areas of web development and online marketing, most recently spending 4 years in Paris where he was a founder of LSF Interactive, specialists in SEO, Paid Search and online lead generation.

More info on the digital strategy, design and production company as well as rich media agency Skive here.

FOR YOUR INFORMATION:


The American University Clubs of France
Cordially invite you to attend a speaker event on

The Future of Interactivity

April 15, 2008

This event will feature three guest speakers who will address the topic of the Future of Interactivity from three very different perspectives.

· Youth trends and a GenY perspective. Day in the life of a Gen-Yer and how new social media is integral to their lifestyle and social behavior. Addressed by Chauncey Zalkin, youth trend spotter, writer and brand strategist.

· Communication perspective and the impact of social media and web 2.O on reputation management, public relations and journalism. Addressed by Silvia Cambié, cross- cultural communications and social media expert.

· IT Perspective and how to embrace, understand and control the innovative power of new technology at a boardroom level. Addressed by Pauwl Lunow, who coaches CIO’s and teams on integrating new technology into business processes.

DATE: April 15, 2008

TIME: 7:00 – 9:00

ATTENDEES: AUC members and Guests of AUC members and speakers

PRICE: 25 Euros. Check must be received by April 7th. Includes wine,kir, beverages & light snacks

LOCATION: L’Echangeur 66 rue des Archives 75003 www.echangeur.fr
Centre Européen sur les Pratiques Innovantes de la Relation Client

REGISTRATION: You must go to the AUC site to register at http://www.etheryl.net/AUC/ and send check for 25 Euros payable to AUC – AMERICAN UNIVERSITY CLUBS OF FRANCE; mail to: Bassem Maalouf 13 rue Anatole France 92800 Puteaux, France