Lunch at the Circle

Feeling glum?



Could be worse.

Listen to the podcast (mp3) with Stefan Engeseth, Detective Marketing, speaking at Lunch at the Circle.

Interview with Stefan Engeseth, November 9, 2007 at Restaurant Maceo, Paris.

“Detective Marketing”…? Stefan Engeseth describes it like this: “to find what’s hidden in the blind spot and to see what your competitors don’t see”. Creative and unusual marketing. Understanding customer requirements differently. Detective Marketing is a concept Stefan created that focuses on “detecting” hidden possibilities and unrealised potentials in companies. It’s built around a structured methodology but Stefan will bring it to life with several examples, both surprising, amusing and unusual. Stefan comes to Paris specifically to speak at the L@C.

Stefan Engeseth is author, consultant and speaker. He is founder and CEO of Detective Marketing Consulting. Stefan’s ideas range from innovative and future-oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world. “The question is, how far are you prepared to go?” Over the years, Stefan Engeseth has worked as a consultant with many international companies and Fortune 500 corporations. He has been described as on of the world’s leading experts and speakers in his field.

Stefan has written two books: “Detective Marketing: Creative Common Sense in Business” and “ONE: A Consumer Revolution for Business”. He is currently working on his third book.

More info:
Blog: http://www.detectivemarketing.com/
Jack Nicholson on advertising (for fun): http://www.detectivemarketing.com/jack-nicholson-vs-adver...
Books: http://www.detectivemarketing.com/books/

-- Monday, February 4
-- Enterprise Social Software with Carlos Diaz, founder and CEO of blueKiwi
-- “Social Software: a new opportunity for enterprises”

Social software… FaceBook, SecondLife, Wiki… It’s just for kids or teenagers, right? Wrong! Perhaps.

There is a new breed of “enterprise social software” emerging that potentially may change the way we work and the way we collaborate. As well as the way hierarchies work in organisations. You can also think back to the days when millions of dollars were invested in enterprise “knowledge management” solutions. And change the scenario to something that may actually work and that costs only a fraction. And that is implemented and managed by line managers – not the big IT departments.

But first you have to understand what it is and start imagining what you can do with it. This is what Carlos Diaz will tell you.

Carlos Diaz is founder and CEO of blueKiwi, a French enterprise social software company. Gartner recently listed blueKiwi on its pick list for the top “Team Collaboration and Social Software” solutions. In fact, blueKiwi was the only European company on the list… (“blueKiwi has successful deployments of Web-based open collaboration solutions where the emphasis is on information sharing, strengthening of employee relationships and expert identification.” -Gartner 2007.)

Before founding blueKiwi Carlos was CEO of GroupeReflekt, a consulting company and web agency that he founded with his brother in Limoges ten years ago and recently sold to the Belgian company Emakina.

More info:
blueKiwi: http://www.bluekiwi-software.com/
Sofinnova Partners on blueKiwi and Gartner: www.sofinnova.fr/blueKiwi

- Monday February 4
- Lunch starts at 12.15-12.30 and ends at 14.00
- Inscription: By email only and I will confirm.
- Pre-registration required