Lunch at the Circle

The videos are now back online.

To make it easier for you to find them they are now "tagged" with the tag "video". In the right had column you have "Popular Tags" where you can find 'video'. Click on it and you get all posts with video.

(We have moved to hosting the videos on YouTube so you can now also find them on www.youtube.com/eventival.)

(There are still two videos missing, with Louis Nagues and Carlos Escapa, but we hope to get them up soon too.)

L@C May 30: Selling your ideas to technology-agnostic decision makers

-- The 4 vital questions you must ask to create rapport, build trust and get the outcome you want in every situation -- with David Ednie, founder and President of SalesChannel Europe

David talked to us about “Selling Your Ideas. The Art of Persuasion” with a particular focus on how to sell technology to “technology agnostic” C-level managers. This is how David describes the theme: “Selling Your Ideas transcends selling products or services, your company, or even yourself. Selling Your Ideas is the most critical skill you need today to succeed in business and in life. In this interactive discussion you will learn how to:

• Leverage the Psychology of Change
• Ask questions in colour
• CREATE insights in others

Learn how to master the 3 steps to Selling Your Ideas. The Art of Persuasion and make them work for you.”

David is an expert in sales performance and motivation and President of SalesChannel Europe (http://www.saleschannel-europe.com/, http://saleschannel.blogspot.com/). He has previously worked in various senior management roles in the technology sector, e.g. as Vice-President of International Sales at Genuity Inc. and at BT. He is also one of the founding members of the French Professional Speakers’ association. And a familiar face to many of you who come to Lunch at the Circle!

blueKiwi, headed by our previous speaker Carlos Diaz, has published a white paper on Enterprise 2.0 and what impact social networks may have on larger companies.

"L’Entreprise 2.0 : comment tirer profit des réseaux sociaux professiionnel ?"

You can get it here:
http://www.bluekiwi-software.com/fr/entreprise20

One of our previous speakers, Loic le Meur, is the organiser of the leading European conference on new internet technologies, "Le Web" (well, it is based in France...).

The announced a while back the program for the next edition of Le Web.

Here's what Loic says:
"This year's program brings many fresh faces to the LeWeb stage. Geraldine and I announced the LeWeb 08 program at a press conference last week. This year's conference, which takes place in Paris on December 9th and 10th portends to be as big as before, with at least 1500 entrepreneurs, journalists, bloggers and Internet industry players from 40 Countries. "

Here's more info:
http://www.lewebparis.com/

"What social networks mean for enterprises" was the subject for an event a while back where Carlos Diaz, president of blueKiwi was our invited speaker.

Carlos is the keynote speaker at the conference "Enterprise 2.0: Cap vers 2009" that will soon take place: On Thursday November 13 Carlos will speak at the Salons du Louvre, together with Stowe Boyd and Jon Husband.

You can find more information here:
http://www.bluekiwi-software.com/fr/inscription-cap-vers-...

Here's a bit more background info from Carlos:

"A l'occasion de l'annonce de blueKiwi 2009, nous organisons un GRAND événement sur le thème de l'Entreprise 2.0 le 13 novembre prochain à Paris aux Salons Du Louvre (nouveau lieu très sympa). Les invitations sont limitées et j'aimerai beaucoup que tu sois des nôtres.

Cet événement réunira plus de 150 décideurs français (plus de 4000 invitations envoyées) de 18h à 20h30 autour du thème de l'Entreprise 2.0. On attend bien entendu nos clients, nos prospects, nos partenaires, des journalistes et des bloggers.

Deux têtes d'affiche, Stowe Boyd (US) gourou du 2.0 et Jon Husband (US) auteur du best-seller "Making Knowledge Work – The Arrival of Web 2.0" donneront une conférence. Enfin, la nouvelle version bK 2009 sera annoncée à cette occasion. Big Surprise !

On finira la soirée autour d'un cocktail.

Penses à t'inscrire dès à présent ici : http://www.bluekiwi-software.com/entreprise-2-cap-vers-2009/index.html "

For those of you who asked for more information about the 3 key concepts that were discussed in 'Selling your ideas to "Technology-Agnostic" Decision Makers. The Art of Persuasion.'

The 3 key ideas were:

• Leverage the Psychology of Change
• Asking questions in colour
• CREATE insights in others

Learn how to master the 3 key ideas to "Selling Your Ideas. The Art of Persuasion" and make them work for you. Download a copy of David's presentation here (pdf).

L@C member Hans-Josef Jeanrond, strategic analyst and consultant, exposes the dysfunctions of financial markets being unduly focussed on short term financial results. This short-sightedness forces software companies with sometimes incompressible development cycles to make decisions that run against their best interests - and hence against the best interests of long term investors. Reconciling the different time and expectation horizons of customers, engineers and investors is a challenging task for the new company management.

Here's the intro in French:

SAP a pu développer R/3 pendant plusieurs années et investir un montant substantiel, sans être perturbée par des analystes financiers et des investisseurs à la bourse insistant sur des gains à court terme. C'est une des raisons pour lesquelles SAP avait un produit pour les nouvelles plateformes client serveur quand aucun autre éditeur n'était à un stade comparable de maturation. Aujourd'hui, étant cotée à la bourse de New York (NYSE) et les fondateurs étant devenus minoritaires, SAP n'est plus dans une telle situation privilégiée. Deux informations apparemment anodines dans la publication de ses résultats pour le premier trimestre 2008 font apparaître la pression et les effets potentiellement néfastes des exigences de la "communauté financière" auprès de l'industrie du logiciel. R/3 : le succès d'un projet R&D de long terme, affranchi de pressions financières à court terme

Read the full article, "Les aberrations de la bourse : un défi important pour SAP et sa prochaine génération de produits", on CIO-Online .com

As you can see, we have a temporary problem with our videos and they are for the moment not available.

Our media and technical department (that's Adrian) is working hard to fix the problem and the videos should be online soon.

Co-funder of the Lunch at the Circle, Sophie Callies, has recently launched a new company, SO'xperts, specialised in marketing performance managment for technology enterprises. It's web site is www.so-xperts.com

A consulting company specialized in marketing performance management for the high-tech industry, SO’xperts mission is to help marketers and top management address four principal business challenges: how to acquire and keep customers, how to enter new markets, how to drive excellence in execution and how to measure marketing contribution to the business. What makes it unique is a comprehensive approach - from marketing strategy and benchmarking to performance improvement - that helps companies identify and pursue market opportunities while optimizing programs and resource allocation.

Co-founder of the Lunch@the Circle, Sophie Callies has a track record in driving marketing performance at worldwide levels in companies such as Apple, Netscape, AOL Time Warner, Alcatel and Cartesis.

You can reach Sophie here.

Here's the video from the latest Lunch at the Circle event, with Gifford Morley-Fletcher, strategy director at Skive.



-- Gifford mentions the BP Rally Game in his introduction and you find it here.

-- Some other examples can be found here.

-- If you want to listen to Gifford's full presentation you can download the full audio mp3 podcast here.

-- If you want to see some photos from the event you can take a look at Emmanuel Vivier's photo album here.

Here's a sample:

(Thank you Emmanuel Vivier, www.culture-buzz.com)

Some more background:

Strategies for success in promoting your business on the internet in the next 18 months

with Gifford Morley-Fletcher, Strategy Director, Skive

Gifford will approach this subject from two angles: the fabled “SEO” and the power of broadband. SEO is one of the buzz words that basically just means “how do you get your site noticed by search engines and thus by customers”. It is critical for any web site to take into account how search engines rank web sites. It can, literally, be a matter of life and death for a business web site if you are on the first page or the tenth for search engine results. And it is not just a question of “build it and they will come”. You have to know how to attract search engines, and customers. The second aspect is that the increasing uptake of broadband has changed the way to build web sites and make people notice them – today you can offer “rich media”, video, animations, sound etc, in a way that was not possible just a few years ago.

And if you don’t believe that it’s important how you manage your web presence and think about how to appear from a search engine perspective, consider this: What do you think you will find if you do a Google search on “miserable failure”? You’ll be surprised. (http://news.bbc.co.uk/2/hi/americas/3298443.stm)

Gifford Morley-Fletcher has worked in New Media since 1994, making him a bit of a ‘web dinosaur’. He is currently based in London as Strategy Director at Skive, an award-winning digital strategy and design agency based in London, responsible for developing interactive web sites, games and promotions for brands such as Reebok, Playstation, McDonalds and Gillette. During his career, he has worked in all areas of web development and online marketing, most recently spending 4 years in Paris where he was a founder of LSF Interactive, specialists in SEO, Paid Search and online lead generation.

More info on the digital strategy, design and production company as well as rich media agency Skive here.

FOR YOUR INFORMATION:


The American University Clubs of France
Cordially invite you to attend a speaker event on

The Future of Interactivity

April 15, 2008

This event will feature three guest speakers who will address the topic of the Future of Interactivity from three very different perspectives.

· Youth trends and a GenY perspective. Day in the life of a Gen-Yer and how new social media is integral to their lifestyle and social behavior. Addressed by Chauncey Zalkin, youth trend spotter, writer and brand strategist.

· Communication perspective and the impact of social media and web 2.O on reputation management, public relations and journalism. Addressed by Silvia Cambié, cross- cultural communications and social media expert.

· IT Perspective and how to embrace, understand and control the innovative power of new technology at a boardroom level. Addressed by Pauwl Lunow, who coaches CIO’s and teams on integrating new technology into business processes.

DATE: April 15, 2008

TIME: 7:00 – 9:00

ATTENDEES: AUC members and Guests of AUC members and speakers

PRICE: 25 Euros. Check must be received by April 7th. Includes wine,kir, beverages & light snacks

LOCATION: L’Echangeur 66 rue des Archives 75003 www.echangeur.fr
Centre Européen sur les Pratiques Innovantes de la Relation Client

REGISTRATION: You must go to the AUC site to register at http://www.etheryl.net/AUC/ and send check for 25 Euros payable to AUC – AMERICAN UNIVERSITY CLUBS OF FRANCE; mail to: Bassem Maalouf 13 rue Anatole France 92800 Puteaux, France

Lunch at the Circle's Per Karlsson interviews Carlos Diaz, founder and CEO of blueKiwi on February 4, 2008 at the Restaurant Maceo, Paris.



You can also listen to the full MP3 sound podcast with Carlos here.

You can download the video with Carlos Diaz here if you prefer to watch it off-line (go to the page with this specific video and you will find the download links).

Social software… FaceBook, SecondLife, Wiki… It’s just for kids or teenagers, right? Wrong! Perhaps.

There is a new breed of “enterprise social software” emerging that potentially may change the way we work and the way we collaborate. As well as the way hierarchies work in organisations. You can also think back to the days when millions of dollars were invested in enterprise “knowledge management” solutions. And change the scenario to something that may actually work and that costs only a fraction. And that is implemented and managed by line managers – not the big IT departments.

But first you have to understand what it is and start imagining what you can do with it. This is what Carlos Diaz will tell you.

Carlos Diaz is founder and CEO of blueKiwi, a French enterprise social software company. Gartner recently listed blueKiwi on its pick list for the top “Team Collaboration and Social Software” solutions. In fact, blueKiwi was the only European company on the list… (“blueKiwi has successful deployments of Web-based open collaboration solutions where the emphasis is on information sharing, strengthening of employee relationships and expert identification.” -Gartner 2007.)

Before founding blueKiwi Carlos was CEO of GroupeReflekt, a consulting company and web agency that he founded with his brother in Limoges ten years ago and recently sold to the Belgian company Emakina.

More info:
blueKiwi: http://www.bluekiwi-software.com/

Dear L@C friends here’s the next event:

Strategies for success in promoting your business on the internet in the next 18 months

with Gifford Morley-Fletcher, Strategy Director, Skive

Gifford will approach this subject from two angles: the fabled “SEO” and the power of broadband. SEO is one of the buzz words that basically just means “how do you get your site noticed by search engines and thus by customers”. It is critical for any web site to take into account how search engines rank web sites. It can, literally, be a matter of life and death for a business web site if you are on the first page or the tenth for search engine results. And it is not just a question of “build it and they will come”. You have to know how to attract search engines, and customers. The second aspect is that the increasing uptake of broadband has changed the way to build web sites and make people notice them – today you can offer “rich media”, video, animations, sound etc, in a way that was not possible just a few years ago.

And if you don’t believe that it’s important how you manage your web presence and think about how to appear from a search engine perspective, consider this: What do you think you will find if you do a Google search on “miserable failure”? You’ll be surprised. (http://news.bbc.co.uk/2/hi/americas/3298443.stm)

Gifford Morley-Fletcher has worked in New Media since 1994, making him a bit of a ‘web dinosaur’. He is currently based in London as Strategy Director at Skive, an award-winning digital strategy and design agency based in London, responsible for developing interactive web sites, games and promotions for brands such as Reebok, Playstation, McDonalds and Gillette. During his career, he has worked in all areas of web development and online marketing, most recently spending 4 years in Paris where he was a founder of LSF Interactive, specialists in SEO, Paid Search and online lead generation.

- Wednesday March 19

- Lunch starts at 12.15-12.30 and ends at 14.00

- Inscription: By email only and I will confirm.

- Pre-registration required

Feeling glum?



Could be worse.

Listen to the podcast (mp3) with Stefan Engeseth, Detective Marketing, speaking at Lunch at the Circle.

Interview with Stefan Engeseth, November 9, 2007 at Restaurant Maceo, Paris.



“Detective Marketing”…? Stefan Engeseth describes it like this: “to find what’s hidden in the blind spot and to see what your competitors don’t see”. Creative and unusual marketing. Understanding customer requirements differently. Detective Marketing is a concept Stefan created that focuses on “detecting” hidden possibilities and unrealised potentials in companies. It’s built around a structured methodology but Stefan will bring it to life with several examples, both surprising, amusing and unusual. Stefan comes to Paris specifically to speak at the L@C.

Stefan Engeseth is author, consultant and speaker. He is founder and CEO of Detective Marketing Consulting. Stefan’s ideas range from innovative and future-oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world. “The question is, how far are you prepared to go?” Over the years, Stefan Engeseth has worked as a consultant with many international companies and Fortune 500 corporations. He has been described as on of the world’s leading experts and speakers in his field.

Stefan has written two books: “Detective Marketing: Creative Common Sense in Business” and “ONE: A Consumer Revolution for Business”. He is currently working on his third book.

More info:
Blog: http://www.detectivemarketing.com/
Jack Nicholson on advertising (for fun): http://www.detectivemarketing.com/jack-nicholson-vs-adver...
Books: http://www.detectivemarketing.com/books/

-- Monday, February 4
-- Enterprise Social Software with Carlos Diaz, founder and CEO of blueKiwi
-- “Social Software: a new opportunity for enterprises”

Social software… FaceBook, SecondLife, Wiki… It’s just for kids or teenagers, right? Wrong! Perhaps.

There is a new breed of “enterprise social software” emerging that potentially may change the way we work and the way we collaborate. As well as the way hierarchies work in organisations. You can also think back to the days when millions of dollars were invested in enterprise “knowledge management” solutions. And change the scenario to something that may actually work and that costs only a fraction. And that is implemented and managed by line managers – not the big IT departments.

But first you have to understand what it is and start imagining what you can do with it. This is what Carlos Diaz will tell you.

Carlos Diaz is founder and CEO of blueKiwi, a French enterprise social software company. Gartner recently listed blueKiwi on its pick list for the top “Team Collaboration and Social Software” solutions. In fact, blueKiwi was the only European company on the list… (“blueKiwi has successful deployments of Web-based open collaboration solutions where the emphasis is on information sharing, strengthening of employee relationships and expert identification.” -Gartner 2007.)

Before founding blueKiwi Carlos was CEO of GroupeReflekt, a consulting company and web agency that he founded with his brother in Limoges ten years ago and recently sold to the Belgian company Emakina.

More info:
blueKiwi: http://www.bluekiwi-software.com/
Sofinnova Partners on blueKiwi and Gartner: www.sofinnova.fr/blueKiwi

- Monday February 4
- Lunch starts at 12.15-12.30 and ends at 14.00
- Inscription: By email only and I will confirm.
- Pre-registration required

-- Friday, November 9
-- Detective Marketing, with Stefan Engeseth

“Detective Marketing”…? Stefan Engeseth describes it like this: “to find what’s hidden in the blind spot and to see what your competitors don’t see”. Creative and unusual marketing. Understanding customer requirements differently. Detective Marketing is a concept Stefan created that focuses on “detecting” hidden possibilities and unrealised potentials in companies. It’s built around a structured methodology but Stefan will bring it to life with several examples, both surprising, amusing and unusual. Stefan comes to Paris specifically to speak at the L@C.

Stefan Engeseth is author, consultant and speaker. He is founder and CEO of Detective Marketing Consulting. Stefan’s ideas range from innovative and future-oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world. “The question is, how far are you prepared to go?” Over the years, Stefan Engeseth has worked as a consultant with many international companies and Fortune 500 corporations. He has been described as on of the world’s leading experts and speakers in his field.

Stefan has written two books: “Detective Marketing: Creative Common Sense in Business” and “ONE: A Consumer Revolution for Business”. He is currently working on his third book.

More info:
Blog: http://www.detectivemarketing.com/
Jack Nicholson on advertising (for fun): http://www.detectivemarketing.com/jack-nicholson-vs-adver...
Books: http://www.detectivemarketing.com/books/

- Friday, November 9
- Lunch starts at 12.15-12.30 and ends at 14.00
- We limit participation to ~20 seats.
- Inscription: By email only and I will confirm.
- Pre-registration required

Virtualization with Carlos Escapa, VMWare

Once in a while computing becomes interesting again. A new technology comes to maturity and turns everything up side down. This is what is happening right now with “virtualization”. A big battle is going on between Microsoft, IBM, HP, Citrix, VMWare and others. Come, to understand what is virtualization, why it is radically changing the way IS operates and how it is impacting new services and users ... and wait until September 18th to buy a new PC!

Carlos Escapa is VMWare's Regional Director in Southern Europe since November 2006. Prior to his current assignment, Carlos was with Sterling Software and Computer Associates as Business Development Director in Japan, Sales Director in France and Vice-President of channels in Europe.

A native of Valladolid, Spain, Carlos has a Bachelor's Degree from Illinois State University and a Master's Degree from Virginia Tech, both in Computer Science. He is based in Barcelona.

“How can enterprises catch up with consumers on Web 2.0” with Louis Naugès

Consumers have taken to “Web 2.0” rapidly. Over the last year or so there’s been a massive uptake and general acceptance of much that can be labelled Web 2.0: blogs & wikis, of course, but also for example “software-less” applications like “Office 2.0” and Google Apps (why buy a license if you can get the service for free online?), MySpace and other “communities”, video sharing sites like YouTube and DailyMotion, internet telephony with Skype, Wikipedia, wireless everywhere, peer-to-peer file sharing and distribution…

So where are the enterprises in all this? Most are nowhere. Louis Naugès will chart a path for how enterprises can catch up with consumers and up-to-date employees who are of the digital age...

Louis Naugès is president and founder of Microcost, a company that, according to its web site “guides enterprises through the revolutionary transition from existing legacy systems into the future era of web based autonomic computing and assists them as a trusted partner with ongoing evolution. http://microcost.com and http://nauges.typepad.com/.

-- Tuesday September 18
-- Virtualization with Carlos Escapa, VMWare

Once in a while computing becomes interesting again. A new technology comes to maturity and turns everything up side down. This is what is happening right now with “virtualization”. A big battle is going on between Microsoft, IBM, HP, Citrix, VMWare and others. Come, to understand what is virtualization, why it is radically changing the way IS operates and how it is impacting new services and users ... and wait until September 18th to buy a new PC!

Carlos Escapa is VMWare's Regional Director in Southern Europe since November 2006. Prior to his current assignment, Carlos was with Sterling Software and Computer Associates as Business Development Director in Japan, Sales Director in France and Vice-President of channels in Europe.

A native of Valladolid, Spain, Carlos has a Bachelor's Degree from Illinois State University and a Master's Degree from Virginia Tech, both in Computer Science. He is based in Barcelona.

- Tuesday September 18
- Lunch starts at 12.15-12.30 and ends at 14.00
- We limit participation to ~20 seats.
- Inscription: By email only and I will confirm.
- Pre-registration required

Perhaps a little summer (?) reading:

Winning the Game, by Phil Simmons and Bob Kottritsch

"A unique approach to organisational improvement. A tried and tested, down to earth, common sense winning approach for any organisation that really wants to win the game (and enjoy it along the way".

There you have it.

Offered as a free ebook by CEO Europe

Interested in "new age" marketing - creative marketing? One who not only preaches but also "does" is Stefan Engseth who is using his book in various creative ways to sell his services in marketing consultancy.

You can download his first book in full, called "Detective Marketing" here:
http://blog.detectivemarketing.com/2007/06/free-download-...

And read more on his ideas here:
http://blog.detectivemarketing.com/

(And keep your eyes open for future L@C events - since Stefan may be coming to speak at a future event.)
-

Last L@C we ran a pre-session with Emmanuel Podvin (Intersel, www.intersel.org) for those of you who had the question in the headlin in your thoughts. Or:
- What are the basic things I need to do the get an internet footprint? Web hosting? Blog? Html? Flash? Web 2.0? Newsletter?
- So, I have a web site, but no one finds it. Why….? What do I need to do? Do I need an SEO consultant? Oh, and what’s this “SEO” thing?
- Perhaps I should think of if bright colours and jazzy type face fits with the image I want to have… How do I make my web site look and feel professional?
- How do I make it work better…

Here's a brief document from Emmanuel on some of the main points. (download the pdf)

The file is only available to L@C participants. To open it you will need the password that has been sent to you in an email. (Or contact me.)
-

Here is the documentation from
“How can enterprises catch up with consumers on Web 2.0” with Louis Naugès.

Enterprise 2.0 presentation (download zip file)

The file is only available to L@C participants. To open it you will need the password that has been sent to you in an email. (Or contact me.)

Here's a short interview with Philippe Jeanmaire.



From the L@C session "Pitching to Win":

Persuading people. How do you convince your investors to put money in your company? How do you convince that big prospect of yours that your proposal is actually not expensive at all but very good value? How do you convince the market that your latest widget will be a hit?

With the bid for 2012 Olympic Games as a background Philippe Jeanmaire will cover the 9 typical “mistakes” – what you should not do. Then we will look at way to make a difference. This may give you ideas to promote new concepts and business opportunities to investors, customers and others. Or how to find capital for your venture.

After being a global consulting partner with Deloitte and spent more than 15 years in Australia and US, Philippe has also previously created the French subsidiary of a global communication consultancy. He is now launching a new venture “Team Performance” to help leaders and their teams accelerate the achievement of results through new ways of thinking, being, communication and doing. Philippe will draw on his experience both from launching a brand new small venture in France as well as from his previous international business experience.

Web: www.team-performance.biz

Benoit Sarrazin, longtime Lunch at the Circle participant, has just published a new book: Misez sur les ruptures de marché - 20 stories about successful innovations. What are the keys to win on markets in "rupture", how do you create innovation in uncertain environments.

Here are some of the stories Benoit tells:
- La photographie, un marché aux multiples ruptures,Misezsurlesruptures_2
- Salomon et l’Adventure Running,
- Lemonnier Transports et les enchères inversées,
- La presse écrite et l’Internet,
- Hub Télécom et les Hotspots wifi,
- Business Objects et la Business Intelligence,
- 6nergies et les réseaux sociaux,
- LSO international et le tourisme évènementiel,
- TTE et la télévision grand public

Read more about the book (and buy it) here:
Misez sur les ruptures de marché

Persuading people. How do you convince your investors to put money in your company? How do you convince that big prospect of yours that your proposal is actually not expensive at all but very good value? How do you convince the market that your latest widget will be a hit?

Listen to the whole podcast here. (download the mp3 file)

Serge Soudoplatoff, co-founder of Highdeal, founder and president of Almatropie, talks about his views on where the internet is going, why MySpace will change the world, how the internet can help (or hinder?) the innovation process and about change in the technology industry. And about being a French and international entrepreneur.

Listen to the podcast here. (download the mp3 file)

Wednesday, June 20
“How can enterprises catch up with consumers on Web 2.0” with Louis Naugès

Consumers have taken to “Web 2.0” rapidly. Over the last year or so there’s been a massive uptake and general acceptance of much that can be labelled Web 2.0: blogs & wikis, of course, but also for example “software-less” applications like “Office 2.0” and Google Apps (why buy a license if you can get the service for free online?), MySpace and other “communities”, video sharing sites like YouTube and DailyMotion, internet telephony with Skype, Wikipedia, wireless everywhere, peer-to-peer file sharing and distribution…

So where are the enterprises in all this? Most are nowhere. Louis Naugès will chart a path for how enterprises can catch up with consumers and up-to-date employees who are of the digital age...

Louis Naugès is president and founder of Microcost, a company that, according to its web site “guides enterprises through the revolutionary transition from existing legacy systems into the future era of web based autonomic computing and assists them as a trusted partner with ongoing evolution. http://microcost.com and http://nauges.typepad.com/.

SPECIAL ADD-ON: So, I’m on the internet. What now?

As an add-on module to this lunch we will have a workshop for those of you who might ask yourself the question in the headline? Or actually even for those of you who are not yet there.

- What are the basic things I need to do the get an internet footprint? Web hosting? Blog? Html? Flash? Web 2.0? Newsletter?
- So, I have a web site, but no one finds it. Why….? What do I need to do? Do I need an SEO consultant? Oh, and what’s this “SEO” thing?
- Perhaps I should think of if bright colours and jazzy type face fits with the image I want to have… How do I make my web site look and feel professional?
- How do I make it work better…

This is not a formal presentation but a discussion workshop managed by Emmanuel Podvin (http://www.intersel.org/) who is specialised in working with small companies to develop an effective internet presence.

We have many L@C participants who run a small or individual business (consultant or other). Some of you have perhaps a site, some of you perhaps not yet. This is for you. You don’t have an IT department (or just a small one), and you might be thinking that perhaps you could do something, or something more clever, with a web site.

IMPORTANT:

- This is separate from the lunch. You don’t need to come to this workshop to participate in the lunch.
- Come prepared with your questions. The session is entirely based on what your concerns are.
- Time and place: just before lunch, 11.00 sharp to 12.00 in the same place.
- Don’t forget to let me know if you want to participate in this pre-session AND the lunch when you register.

When, Where, How

- Wednesday June 20
- Lunch starts at 12.15-12.30 and ends at 14.00
- We limit participation to ~20 seats
- Inscription: By email only and I will confirm
- Pre-registration required

Welcome